ThredUP enlists ‘Stranger Things’ star to help turn the fast fashion world upside down

Fast fashion has long been criticized for its negative environmental impact. Now online resale retailer thredUP is launching a campaign with a celebrity influencer espousing the ills of fast fashion, while advertising the type of outfits the online secondhand shop offers. Will Gen-Z consumers see the Fast Fashion Confessional Hotline as authentic or heavy-handed?

ThredUP enlists ‘Stranger Things’ star to help turn the fast fashion world upside down
Fast fashion has long been criticized for its negative environmental impact. Now online resale retailer thredUP is launching a campaign with a celebrity influencer espousing the ills of fast fashion, while advertising the type of outfits the online secondhand shop offers. Will Gen-Z consumers see the Fast Fashion Confessional Hotline as authentic or heavy-handed?

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow