Fashion Briefing: Influential fashion marketers are turning their attention to wellness

Since the start of the pandemic, health and wellness have come to the forefront of consumers’ minds, driving changes to longstanding behaviors. In sync, a variety of brands with a wellness slant and accessible supply chain have been popping up, increasing competition in the market. Now, established health and wellness brands are rising to the challenge and embracing new opportunities by disrupting their own routines. To do so, they’re enlisting fashion’s top storytellers with experience communicating both a strong brand heritage and innovation.

Fashion Briefing: Influential fashion marketers are turning their attention to wellness
Since the start of the pandemic, health and wellness have come to the forefront of consumers’ minds, driving changes to longstanding behaviors. In sync, a variety of brands with a wellness slant and accessible supply chain have been popping up, increasing competition in the market. Now, established health and wellness brands are rising to the challenge and embracing new opportunities by disrupting their own routines. To do so, they’re enlisting fashion’s top storytellers with experience communicating both a strong brand heritage and innovation.

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